I've just gone out and conducted a survey of 17 year olds (our average target audience age). Heres what we found out.
Most people we surveyed watch between 2-3 short films a month. Also the bulk of people surveyed would rather watch an intilectual film where they are challenged to work stuff out, rather than an easy view like stereotypical Hollywood films. A lot of people want to watch short films on YouTube but several suggested an interest in downloading films to iPhone/iPod. We may now make our film avaliable to download for free, so people can easily import them to iTunes and watch them on the go. Although most people woul dpay to watch a short film (average of £2) we are not going to charge for the physical download as we dont think its apropriate for a 5 minute short amateur film.
FULL RESULTS
DO YOU WATCH SHORT FILMS?
Yes - 5 No - 3
HOW MANY DO YOU WATCH PER MONTH?
Less than 1 - 1
1-2 - 1
2-4 - 3
INTERLECTUAL FILM OR EASY FILM?
Interlectual - 7
Easy - 1
WHERE WOULD YOU WATCH A SHORT FILM?
Cinema - 1
YouTube - 4
TV - 1
iPod/iTunes - 2
WILLING TO PAY FOR A SHORT FILM?
Yes - 6
No - 2
HOW MUCH IS RESONABLE?
<£1 - 1
£1-£2 - 6
£2-£3 - 1
£3-£5 - 0
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